The connection between nutrition and beauty is stronger than ever, with food-based ingredients taking center stage in the fast-growing beauty supplement market. From improving skin and hair health to boosting overall wellness, these innovative formulations are reshaping how we think about self-care.
The Beauty-from-Within Boom
Consumer interest in the role of diet in enhancing physical appearance has never been higher. The pandemic accelerated this trend, driving a deeper understanding of how food and health are intertwined.
“Beauty supplements have become one of the most dynamic product categories,” says Andriana Bantra, senior insights analyst at Kantar. “People are increasingly aware that certain foods can support skin and hair health, and this curiosity is driving exciting product launches globally.”
Shiseido Sets the Bar for Inner Beauty
Japanese cosmetics powerhouse Shiseido is leading the charge with its newly launched Inner Wellness division. In collaboration with Tsumura Group and Kagome, known for their expertise in vegetable and herbal processing, Shiseido is bringing food science into the beauty realm.
Their first product line, Inryu ampoule drinks, includes formulations targeting anti-aging, skin barrier protection, and skin brightening. This partnership underscores how food-based ingredients are redefining beauty products in Asia and beyond, with plans for broader market expansion by 2025.
A Shift Toward Vegan Beauty
Collagen peptides have long been a hero ingredient in beauty supplements, prized for their skin-restoring benefits. However, as consumer demand for vegan and plant-based options grows, the industry is moving toward fruit and vegetable-based alternatives.
Take Viviscal Hair Growth Supplements, for example, which incorporate acerola cherry and millet seed extracts to naturally stimulate collagen production and strengthen hair. These innovative, plant-derived solutions are opening new doors for brands to cater to a more diverse audience.
Multi-Ingredient Powerhouses
Another standout trend is the rise of beauty supplements packed with multiple food-based ingredients, offering a range of benefits beyond just appearance. Brands like Welleco are leading this charge with their Daily Green Powdered Supplements, which include acai, rosehip, pomegranate, goji berry, grapeseed, and beetroot. These blends not only support skin health but also promote gut health, detoxification, stress relief, and immunity.
The Future of Beauty Supplements
As beauty and wellness continue to intersect, the role of food-based ingredients will only grow. Brands are increasingly turning to innovative, natural extracts to meet the demands of health-conscious consumers looking for products that support both inner and outer beauty.
Whether it’s plant-based collagen boosters or nutrient-dense superfood blends, the beauty-from-within movement is reshaping the industry. And as new partnerships between food and beauty companies emerge, we can expect even more groundbreaking products to hit the shelves.
This isn’t just a trend—it’s a revolution in how we approach beauty and self-care.
